Types of Facebook Ads


1. Photo Ads

A simple way to showcase your product.great way to show how your product or service is used.





2. Video Ads

arguably more efficient than photo ads if you can show product in action gives a fuller picture of your company or product.





3.Carousel Ads

carousel ads are a kind of advertising format that combines multiple videos or images into a single ad. Carousel ads are most popular on Instagram and Facebook, where you can showcase a number of images to improve your chances of a conversion or sale Because carousel ads are visually appealing and interactive, they’re a very engaging way to promote a business. According to some studies, this ad format can drive up to 10 times more traffic to advertiser websites than standard sponsored posts on Facebook or Instagram. Additionally, carousel ads also promote a 72% higher click-through rate.





4. Facebook collection ads

Collection ads are a mobile-only format, designed to maximize the mobile user experience. Ads are found on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, fullscreen experience to browse or learn more about the ad offer







5. Instant Experience Ads

Facebook Instant Experience ads (formerly known as Facebook Canvas ads) are an answered prayer for marketers struggling to find unique and creative ways to beat the social media network’s never-ending algorithm updates. The first reason: This type of ad can help increase your post’s engagement rates by allowing your potential customers to experience your product instantly, hence the name change. If you are running out of Facebook post ideas, then Instant experience will definitely liven things up.
This is crucial, since Facebook puts a lot of emphasis on engagement when selecting which posts are shown on each user’s newsfeed. The more posts on your Facebook Business page getting loads of engagement, the more Facebook’s algorithm will push your content to your target audience’s newsfeed. Basically, the more popular you are in the grand scheme of your industry, the higher chance you have of getting your ad shown across newsfeeds similar to your audience. It’s a win win!
That leads to the second reason: lower ad spend.
On average, small business owners spend anywhere between $1,000 and $2,000 per month on Facebook ads, depending on the industry. For the likes of social media ad spending, you get a much closer level of insight into the people you are targeting, as well as reaching far more people for a lower budget, in comparison to the likes of a PPC, for example





6.Slideshow Ads

Facebook slideshow ads consist of visual aspects in the content with special effects, colorful background, and sound. They also make use of different text styles for storytelling.
These Facebook ads are remarkably simple to design compared to other forms of advertisements. In this, you can practice your own images, or use free stock pictures available for the ad creation process.
Additionally, with the help of slideshow adverts, you can generate an impact on audience similar to video ads without spending a lot of resources





7.lead Ads

In a traditional lead generation conversion path, users are driven to a landing page where they fill out a form. They might have first interacted with your information via an ad or post on Facebook, for example, and then in order to input their information, they were required to leave Facebook altogether to go to the landing page on your website. This method can be great for finding high-quality leads since you’re attracting people that are willing to go through the effort of abandoning what they’re doing to fill out a form to obtain your offer. But what if someone is only mildly interested in your offer, which may be the case if this is the first time they’re hearing from or about you? They may not want to take the time to leave Facebook just to fill out your form. Enter Facebook Lead Ads.
Facebook Lead Ads allow users to stay on the platform to submit your lead form. Instead of sending users to an external landing page, prospects can access your offer without ever leaving the Facebook app, which is key for increasing conversions.

This means you can capture lead information from the Facebook platform and avoid the friction of a longer click-through path for the user





8.Dynamic Ads

Facebook dynamic ads help advertisers display the right product to the right people at the right time. Here is how this happens:
A potential customer visits your site and browses through your products. Facebook, through the Pixel, will pair products and users and ‘take notes’ on how they interacted with them. When you create a dynamic ad you can include everyone that exhibited the same behavior, bring them back to your website by displaying the very same products each user engaged with using accurate and updated information available in the product feed. This how dynamic ads can help your visitors to complete the transaction. To be able to run dynamic ads you need to have the following in place:
A business manager: This serves as a big folder where all of your assets (Facebook page, Ad account, Pixel, and Dynamic ads-related assets mentioned below) will be organized. Product feed(s): This is the file where all your products and product information will be stored. Product catalog(s): This is where your product feed is hosted. How to get started with dynamic ads
Dynamic ads are a powerful offering that can be used across a variety of verticals. Currently, dynamic Facebook ads are available to businesses that sell products (eCommerce), hotel, flight, destination, and home listings.
Your business type will dictate the events (standard or custom) you need to implement. Here are the typical standard events needed for eCommerce businesses.